Insight

How to continue reaching your customers post GDPR

19.06.2018 Posted by TM Solutions

GDPR is here. Not that you need reminding. Those four innocuous letters have dominated headlines for months now, and no doubt your inbox has been recently bombarded with emails from every business you’ve ever dealt with asking you to review privacy policies and opt-in to continue receiving communications. It’s a hassle, but we all need…

Insight

AIDA: Is there still a place for the classic marketing model?

14.06.2018 Posted by TM Solutions

Anyone who practiced marketing in the ‘old days’ (before the digital revolution) would have had the concept of AIDA drilled into them. AIDA was developed way back at the start of the 20th century and stands for Attention (or Awareness), Interest, Desire, Action. These four steps were seen as fundamental for a successful marketing campaign,…

Insight

Six steps to understanding your Facebook audience using the built-in insight tool

04.05.2018 Posted by TM Solutions

If you have a Facebook page for your business you will have noticed the usual metrics against your posts: likes, loves, shares and so on. You’ll have also seen the all-important reach figure, showing you the number of people who have been exposed to your posts. But who are these people? When do they visit…

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Google partners with Trinity Mirror to promote Digital Garage initiative

25.04.2018 Posted by TM Solutions

Trinity Mirror Solutions and its Birmingham newsbrands have embarked on a partnership with Google to promote Google’s Digital Garage across the city. Based in the city centre, Digital Garage offers free practical workshops to anyone looking to further their digital skills. The deal with Trinity Mirror represents significant local marketing spend from Google, yet crucial…

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Marketing expertise is key to growth, say small business owners

20.04.2018 Posted by TM Solutions

Britain’s small business owners believe specialist marketing advice is the key to growth, a survey carried out by Trinity Mirror Solutions has revealed. Of the businesses polled, a quarter chose marketing consultancy as the single most important element that could make a difference to their business. This was closely followed by website development, with 22…

Insight

Local press is “most trusted” source for local news and information

12.04.2018 Posted by TM Solutions

New research has confirmed something that we’ve always known here at Trinity Mirror Solutions – the local press, in print and online, is the most trusted source for local news and information. We know this because our newsbrands have been part of their communities for many years and our readers have always relied on us…

Insight

Watch: 9 reasons to sponsor an event

03.04.2018 Posted by TM Solutions

From celebrating community heroes to acknowledging success in local business, our impressive range of diverse and highly engaging events play a hugely important part in the media calendar. We attract an audience of thousands every year through our awards and exhibitions. Many of these people could be your next customers. Nigel Black from Trinity Mirror’s…

Insight

Brilliant Apps For Busy Sales And Marketing People

18.03.2018 Posted by TM Solutions

As good as video and conference calls are, there are lots of times you’ll find yourself out on the road. Whether you’re a sales rep or a marketing manager there are lots of apps to help lighten the load, as our trade marketing director Rob Carter discovers.     When I started repping I had…

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Watch: How your business can benefit from pay-per-click advertising

14.03.2018 Posted by TM Solutions

    PPC, or pay-per-click, is a great way to get your advertising message in front of customers just as they are searching online for a product or service you sell. And as the name suggests, you only pay if they click through and visit your website, so PPC is incredibly accountable and a great…

Insight

Watch: Retail Review – Christmas, Easter and beyond

06.03.2018 Posted by TM Solutions

Our trade marketing director Rob Carter looks back at Christmas 2017 retail performance and looks forward to the key spring/summer retail and leisure opportunities that your business could be taking advantage of.     Another year has come and gone for the UK retail sector, and few years could claim to have been as turbulent.…

Insight

Don’t miss out on this year’s Easter spend

26.02.2018 Posted by TM Solutions

Easter spend was huge in 2017, with sales rising 4.5% to make the event worth £575 million to UK retailers. That success is expected to continue in 2018. Research suggests that 60% of consumers will buy Easter gifts this year, and each person will spent £41 on average. Easter also attracts spending on DIY /…

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Why video is vital when it comes to showcasing your business

13.02.2018 Posted by TM Solutions

How big will video be in 2018? That’s an easy one: VERY big. Many saw 2017 as the year of video marketing, but it’s set to be even bigger this year. So is your business making the most of video? People love watching video online because it’s so easy to consume and share. According to…

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How Facebook is changing – and what you can do to keep reaching your customers

02.02.2018 Posted by TM Solutions

Facebook is making far-reaching changes to the way businesses and brands appear in users’ feeds, which means that your posts will likely lose some visibility over the coming weeks. Watch as our trade marketing director Rob Carter summarises what’s happening – and reveals how you can ensure that your business is not negatively impacted by…

Insight

New Year Motivation For Sales And Marketing Staff

08.01.2018 Posted by TM Solutions

The first few days back at work can be critical to starting off the year the right way. People are likely feeling jaded by all the frivolity or they may have even resolved to find a new job! Either way, you need to take action to ‘own’ January and get a strong start to the…

Insight

Quiz: How Well Do You Know Your UK Advertising Codes?

21.12.2017 Posted by TM Solutions

Here’s something a little different for you – a quiz about recent cases brought before the Advertising Standards Authority (ASA). Many of the cases are fascinating and often enlightening. Best of all, if you work in commerce you can probably get away with completing this useful exercise during work hours. You’re very welcome. Upheld or…

Insight

How To Get Your Business Found Online

14.12.2017 Posted by TM Solutions

Business listings are key to ensuring you can be found when potential customers are searching online. The way people search for local businesses has changed. The starting point for many is no longer ‘traditional’ directory providers like Scoot, Yell or Thomson Local. Instead they’ll start by typing a phrase into a search engine like Google…

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FREE Online Tools Every Small Business Can Use

04.12.2017 Posted by TM Solutions

If you’re an SME, having a digital strategy is essential. However, we get it. This takes time and planning, and to be honest, it can be quite confusing if you’re new to online trading. To help, our trade marketing director Rob Carter has assembled some FREE tools to help you get up to speed, improve…

Insight

Build Your Business With Digital Display Advertising

30.11.2017 Posted by Keri Daly

The last decade has seen the evolution of digital. Digital disruption and transformation have officially changed the way we do business, engage and interact with our customers. We now have access to technology that we would have never thought possible 20 or even 10 years ago. The UK digital advertising market is in great health,…

Insight

How To Use Facebook For Business In Six Easy Steps

20.11.2017 Posted by TM Solutions

Facebook is the world’s largest social media network. Every month two billion people use it to connect with friends, family – and businesses. If your business is not on Facebook then you’re missing the opportunity to engage with a huge audience in a very personal way. You probably think that you know Facebook – you…

Insight

Creativity In Advertising Makes The Difference

10.11.2017 Posted by TM Solutions

Your customers are inundated with advertising every waking hour of every day. So what’s going to help you get your message noticed? Creativity is key. It makes the difference between a so-so campaign and a really successful one that delivers excellent ROI. There are examples of brilliant, creative ads everywhere, and our Trade Marketing Director…

Insight

GDPR Is Coming. Are You Ready?

11.10.2017 Posted by TM Solutions

The letters on business owners’ lips at the moment are GDPR – or the General Data Protection Regulation. Some say this could be a huge fuss over very little, or it may completely revolutionise the way we communicate with our customers and spell the end of marketing as we know it. In practice, it is…

Insight

Six Steps To Running A Great Christmas Campaign

26.09.2017 Posted by TM Solutions

For most businesses, it was a great Christmas last year, better than anyone expected. Across the board, retail sales grew strongly in the final quarter of 2016, with growth of 7.1% in December. The average amount spent on gifts in the UK was almost £367 per person. Christmas wouldn’t be Christmas without gifts, would it?…

Insight

How Google Use Our Platforms To Drive Local Engagement

19.09.2017 Posted by Dominic Le Roy

Tech giant Google has returned to the UK with its ‘Digital Garage’ project. Beginning in Birmingham, the US search engine firm has opened the facility in New Street where it will offer free, face-to-face digital coaching for six months. Attendees will be able to select from tailored coaching, designed to boost their confidence and help…

Insight

Why Your Website Is Your Portal To All Things Digital

15.09.2017 Posted by Keri Daly

Credibility: all businesses want it. The quality of being trusted, reliable and most importantly, experts. How do you get there? Through your digital portal. 9 out of 10 people go online every day. That means that’s 90% of people use the internet in one way or another every day. Picture this: You’re a small business,…

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We Are A Premier Google Partner

09.08.2017 Posted by TM Solutions

Trinity Mirror South West is a Premier Google Partner. This means that our digital marketing experts have been trained and certified by Google and they are up-to-date with the latest product knowledge. The Premier Google Partner badge shows that we demonstrate AdWords expertise and deliver client revenue growth. In short, it means that your paid…

Insight

Claim Your Free Digital Health Check

23.06.2017 Posted by TM Solutions

Your website is your shop window… but how good is it at attracting new customers? How good is your website for Google and social media visibility? How can you improve your ranking performance? Is your SEO activity better than your competitors? Do you stand out from your competitors? With our high-performance analytics engine, we’re able…