Why video is vital when it comes to showcasing your business

13.02.2018 Posted by TM Regionals

How big will video be in 2018? That’s an easy one: VERY big. Many saw 2017 as the year of video marketing, but it’s set to be even bigger this year. So is your business making the most of video? People love watching video online because it’s so easy to consume and share. According to…


How Facebook is changing – and what you can do to keep reaching your customers

02.02.2018 Posted by TM Regionals

Facebook is making far-reaching changes to the way businesses and brands appear in users’ feeds, which means that your posts will likely lose some visibility over the coming weeks. Watch as our trade marketing director Rob Carter summarises what’s happening – and reveals how you can ensure that your business is not negatively impacted by…


Brilliant Apps For Busy Sales And Marketing People

19.01.2018 Posted by TM Regionals

As good as video and conference calls are, there are lots of times you’ll find yourself out on the road. Whether you’re a sales rep or a marketing manager there are lots of apps to help lighten the load, as our trade marketing director Rob Carter discovers. When I started repping I had an A-Z…


New Year Motivation For Sales And Marketing Staff

08.01.2018 Posted by TM Regionals

The first few days back at work can be critical to starting off the year the right way. People are likely feeling jaded by all the frivolity or they may have even resolved to find a new job! Either way, you need to take action to ‘own’ January and get a strong start to the…


Quiz: How Well Do You Know Your UK Advertising Codes?

21.12.2017 Posted by TM Regionals

Here’s something a little different for you – a quiz about recent cases brought before the Advertising Standards Authority (ASA). Many of the cases are fascinating and often enlightening. Best of all, if you work in commerce you can probably get away with completing this useful exercise during work hours. You’re very welcome. Upheld or…


How To Get Your Business Found Online

14.12.2017 Posted by TM Regionals

Business listings are key to ensuring you can be found when potential customers are searching online. The way people search for local businesses has changed. The starting point for many is no longer ‘traditional’ directory providers like Scoot, Yell or Thomson Local. Instead they’ll start by typing a phrase into a search engine like Google…


FREE Online Tools Every Small Business Can Use

04.12.2017 Posted by TM Regionals

If you’re an SME, having a digital strategy is essential. However, we get it. This takes time and planning, and to be honest, it can be quite confusing if you’re new to online trading. To help, our trade marketing director Rob Carter has assembled some FREE tools to help you get up to speed, improve…


Build Your Business With Digital Display Advertising

30.11.2017 Posted by Keri Daly

The last decade has seen the evolution of digital. Digital disruption and transformation have officially changed the way we do business, engage and interact with our customers. We now have access to technology that we would have never thought possible 20 or even 10 years ago. The UK digital advertising market is in great health,…


How To Use Facebook For Business In Six Easy Steps

20.11.2017 Posted by TM Regionals

Facebook is the world’s largest social media network. Every month two billion people use it to connect with friends, family – and businesses. If your business is not on Facebook then you’re missing the opportunity to engage with a huge audience in a very personal way. You probably think that you know Facebook – you…


Creativity In Advertising Makes The Difference

10.11.2017 Posted by TM Regionals

Your customers are inundated with advertising every waking hour of every day. So what’s going to help you get your message noticed? Creativity is key. It makes the difference between a so-so campaign and a really successful one that delivers excellent ROI. There are examples of brilliant, creative ads everywhere, and our Trade Marketing Director…


GDPR Is Coming. Are You Ready?

11.10.2017 Posted by TM Regionals

The letters on business owners’ lips at the moment are GDPR – or the General Data Protection Regulation. Some say this could be a huge fuss over very little, or it may completely revolutionise the way we communicate with our customers and spell the end of marketing as we know it. In practice, it is…


Six Steps To Running A Great Christmas Campaign

26.09.2017 Posted by TM Regionals

For most businesses, it was a great Christmas last year, better than anyone expected. Across the board, retail sales grew strongly in the final quarter of 2016, with growth of 7.1% in December. The average amount spent on gifts in the UK was almost £367 per person. Christmas wouldn’t be Christmas without gifts, would it?…


How Google Use Our Platforms To Drive Local Engagement

19.09.2017 Posted by Dominic Le Roy

Tech giant Google has returned to the UK with its ‘Digital Garage’ project. Beginning in Birmingham, the US search engine firm has opened the facility in New Street where it will offer free, face-to-face digital coaching for six months. Attendees will be able to select from tailored coaching, designed to boost their confidence and help…


Why Your Website Is Your Portal To All Things Digital

15.09.2017 Posted by Keri Daly

Credibility: all businesses want it. The quality of being trusted, reliable and most importantly, experts. How do you get there? Through your digital portal. 9 out of 10 people go online every day. That means that’s 90% of people use the internet in one way or another every day. Picture this: You’re a small business,…


We Are A Premier Google Partner

09.08.2017 Posted by TM Regionals

Trinity Mirror South West is a Premier Google Partner. This means that our digital marketing experts have been trained and certified by Google and they are up-to-date with the latest product knowledge. The Premier Google Partner badge shows that we demonstrate AdWords expertise and deliver client revenue growth. In short, it means that your paid…


Claim Your Free Digital Health Check

23.06.2017 Posted by TM Regionals

Your website is your shop window… but how good is it at attracting new customers? How good is your website for Google and social media visibility? How can you improve your ranking performance? Is your SEO activity better than your competitors? Do you stand out from your competitors? With our high-performance analytics engine, we’re able…