Insight

Don’t miss out on this year’s Easter spend

26.02.2018 Posted by TM Solutions

Easter spend was huge in 2017, with sales rising 4.5% to make the event worth £575 million to UK retailers. That success is expected to continue in 2018. Research suggests that 60% of consumers will buy Easter gifts this year, and each person will spent £41 on average.

Easter also attracts spending on DIY / home improvements / tradesmen. The lively housing market in the years 2014-16 helped stimulate spending on the home, and decorating, buying new furniture and flooring topped the wish list for 2017. In general people prioritise spending on the rooms which they use most often so living and dining is the largest market segment.

The timing of Easter has a significant impact on sales in the spring months, typically providing a stronger boost to retail the later the event falls in the year. In 2018 Easter falls at the beginning of April which will likely boost retail sales in March.

So NOW is the time to act!
 
Mintel research

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Make sure it’s your business consumers find when they’re looking for ideas and inspiration this Easter. We’ve got the perfect suite of online and print opportunities to make sure you get the most of the local market share, including:


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In addition, ask about sponsored online articles and our print supplements to add great local reach to your campaign.

To speak to someone about your Easter campaign, either get in touch or fill in the form below and we’ll get right back to you.

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Sources: TM network audience: comScore UK Dec 2017. All other figures: Mintel, seasonal shopping (Spring/Summer) UK, Oct 2017.