Insight

How Google Use Our Platforms To Drive Local Engagement

19.09.2017 Posted by Dom Le Roy

Tech giant Google has returned to the UK with its ‘Digital Garage’ project. Beginning in Birmingham, the US search engine firm has opened the facility in New Street where it will offer free, face-to-face digital coaching for six months. Attendees will be able to select from tailored coaching, designed to boost their confidence and help them take the next step in their career alongside advice on how to start and grow a business.

 

Google have worked with Trinity Mirror on a multi-platform campaign to drive awareness of the courses on offer and increase engagement via their Digital Garage website. With a combination of digital and print media, we’re able to provide unrivalled audience within local towns and cities across the country.

 

 

With high quality content on our websites, Google are able to direct our extensive audience within Birmingham to their landing page, encouraging people to sign up to each of the classes available. With our Trinity Mirror network reaching half of all UK adults every month, we’re able to specifically target individuals based on their location, interests, hobbies and how they view life, maximising campaign effectiveness.

 

A consistent campaign in print enabled Google to put their brand in the hands of thousands of local people every day, inspiring them to take action and find out more. Bespoke front page and in paper ad formats allowed Google to showcase the different courses on offer and with a high dwell time, their message is as powerful as ever.

Capturing potential attendees at all stages of the customer journey and across multiple platforms, Google’s campaign is a great example of how a range of our services can be used to successfully reach the heart of local communities, inspiring them to take action and raising brand and campaign awareness.

 

As well as delivering results for Google via our own products and platforms, we’re also a Google Premier Partner. We are certified as being up to date with the latest product knowledge across the Google portfolio. We specialise in creating bespoke campaigns designed to work for your specific business. Our experienced team can guide you through how each product works and how they can help grow your business.